One of my clients, Kim Canazzi, wrote a book and was thinking of how she might better promote it on the web without spending an arm and a leg. We were able to come up with a short, simple promo video using only artwork from the cover of her book, royality-free music and some Final Cut editing. It's a good example of what you can accomplish even when you are on a tight budget.
Are you an artist or performer? Would you like to be featured in an interview on TNMA? I'm looking for people to talk to about their art and what they do to promote themselves online. I can't use everyone, though, so here is the criteria for possible guests:
Your art/performance must be interesting, compelling, unique or any combination thereof.
You must have a recording of your art/performance (images or video).
You must have a web presence that you use to promote yourself, such as social networks (Facebook, MySpace, Tribe, Twitter, Google Groups, etc.), "New Media" (podcasts, blogs, webcasts, video blogs), or other "Web 2.0" channels.
So, if you think that you have a good story to tell, let me know.
James Morrison is a yoga instructor, a discipline whose goal is the path to peace and enlightenment. So, it is somewhat ironic that James' "day job" is co-starring on the hit TV show, "24", on which he plays Bill Buchanan, the head of a counter-terrorism unit here in Los Angeles. But, as James will tell you, it's all about balance.
On a related note, my mission for The New Media Artist is to inform artists and performers about new media. Well, with the James Morrison interview, I learned a lesson myself.
I usually try to include video clips of the subject into the interviews I do. I had chosen a great scene from "24" between James and the actress who plays his wife on the show, Jayne Atkinson. Not wanting to get James or myself in trouble, I contacted Fox to get permission to use the clip. Someone from Fox got right back to me. The short version is: a) Fox is not licensing its material for new media such as Vimeo embeds or iTunes podcasts at this time and b) Even if I did use a non-downloadable channel for viewing, Fox charges $4000 a minute per year for use.
$4000 a minute. Remember that the next time you hear a news story about the entertainment guilds negotiating payments for "new media".
James Morrison's website
Yogaworks: Center for Yoga, Los Angeles
"Showing Up" movie
James Morrison on IMDB
Buy "24" on iTunes! 
